The mood has lightened over at Amplified, home of Vintage Rock t-shirts. The dark and slightly noir skulls, snakes and heavy rock bands have been replaced by brighter graphics in bold and bright colours. Dare we say it, Amplified has come over a bit ‘disco’ with its Studio 54 range of designs that play homage to the legendary 70s nightclub. ‘Super Dance’ blazes across the front of t-shirts in bright rainbow colours. Even their iconic Run DMC and Beastie Boy t-shirts have been given the ‘fight in a paint factory’ treatment. Moving away from their signature distressed t-shirt in Charcoal; the new collection sees the use of designs on bold block colours of Washed Red, Washed Blue, Aqua and Lemon, amazing colours that can’t fail to put cheer into the step of any clubber. The Happy Mondays and Blondie designs stay; the Blondie design is updated by taking her portrait and blowing it up huge to cover the entire t-shirt front. Because Amplified wouldn’t be the same without it, the famous Rolling Stone Licks t-shirt stays but is executed in the same rainbow colours as do their famous Vintage rock t-shirts
Here’s a quick run down of some of Amplified’s great ranges of rock t-shirts
Studio 54 Rock T-shirts
254 West 54th in Manhattan AKA Studio 54, the ultimate party venue that became synonymous with the disco age. The Embassy of Hedonia, it was the place to be seen for everyone from Mick Jagger to Zsa Zsa Gabor, Elton John to Dolly Parton, and of course, the girls of Sex And The City! You’d find party animals in tuxes, tutus and tinsel-trimmed costumes, there was Rollerena the transvestite in her wedding dress and roller skates, Disco Sally, the septuagenarian party girl and the man who dressed as a surgeon and gave hits of laughing gas to anyone who wanted one. It was without a doubt, the ultimate place to party and with our fabulous range of tribute tees, the legacy continues....
Blondie Rock T-shirts
One of the most popular bands of the New Wave era, Blondie hit the scene with visually arresting frontwoman Debbie Harry. Her bleached-blond hair and full, pouty lips made her look the part of a new age Marilyn Monroe with a hint of punk hauteur. During the late Seventies and early Eighties, Blondie had eight Top Forty hits, including four that went to Number One, “Heart of Glass,” “Call Me,” “The Tide Is High” and “Rapture.” No other New Wave group had that many chart-topping singles but their ability to strike the balance between edginess and catchiness meant that they enjoyed many hit records and artistic credibility - a best-of-both-worlds situation that few others pulled off in that era. Our range of classic tees pay a perfect tribute to the legendary band, as seen on celebrities like Fearne Cotton and the Sugababes, get yours now and you too can reminisce in style.
Run DMC Rock T-shirts
Run-D.M.C. took hardcore hip-hop from an underground street sensation to a pop-culture phenomenon! Although earlier artists, such as Grandmaster Flash and the Sugar Hill Gang made rap's initial strides on the airwaves, it was Run-D.M.C. that introduced hats, gold chains, and untied sneakers to youth culture's most stubborn demographic group: white, male, suburban rock fans. In the process, the trio helped change the course of popular music, paving the way for rap's second generation with classic tunes like It’s Like That, Hard Times/Jam Master Jay and their hugely successful cover of Aerosmith's Walk This Way.
Beastie Boys Rock T-shirts
The Beastie Boys were the first white group to offer a successful send-up of rap. After emerging from New York's hardcore punk underground of the early '80s, the group crossed over into the mainstream in 1986 with its first full-length album, Licensed to Ill, the first rap album to hit #1. Featuring "(You Gotta) Fight for Your Right (to Party)" and "Brass Monkey,” the album sold 720,000 copies in six weeks, becoming one of Columbia’s fastest-selling debuts ever. By the late '80s, the Beastie Boys’ sound had begun to mature, expanding into spaced-out funk and psychedelia, yet retaining its adolescent charm and hit-making sensibility.
Eight T-shirts & Clothing
To celebrate this years Olympics, Amplified have designed a range of t-shirts featuring the best of the Olympic logos called ‘Eight’. Dating from the 50s to the 80s the graphics, especially the ones from the 60s and 70s, are retro yet surprisingly modern.
Printed in flock on a choice of two background colours, pale blue or white, the collection features 15 designs printed in a number of colour ways.
Whether you have an eye for a great t-shirt or you’re one of the genuine fans who will work tirelessly this summer to skive off work in order to watch and support the super-fit sporting elite, this collection will definitely be one of your wardrobe staples.
The collection will develop with the inclusion of luggage and accessories by Autumn Winter 2008. Amplified will also look at releasing a range of t-shirts featuring logo’s from failed Olympic bids and US major league soccer club logos to continue the sporting theme throughout the autumn. You could be forgiven for thinking that Amplified are trying to clean up their Rock and Roll image. Amplified Kids Rock T-shirts & Clothing
Amplified's fabulous range of childrenswear is strictly for the coolest kids on the block! Check out our huge range of tees, hoodies, bibs and onesies below and get ready to spoil your mini rocker!
Shop or find out more about Amplified’s Rock T-Shirts at Sugarbullets
