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Purchase and sale of household appliances market clearing Minga weekend still warm

After the Spring Festival in previous years, the industry entered a rest home appliances of different, "Qingming" The addition of a small golden week makes major manufacturers are adjusting their sales pace, after the Spring Festival in full swing to prepare sources for new holiday
Plan
Programs, early release promotional resources.

After the Spring Festival in previous years, the industry entered a rest home appliances of different, "Qingming" The addition of a small golden week makes major manufacturers are adjusting their sales pace, after the Spring Festival in full swing to prepare sources for new holiday
Plan
Programs, early release promotional resources. The industry believes that holiday adjustment means that a new
Consumption
Patterns and habits change, the implementation of the new Golden Week system will no doubt be opportunities for appliance manufacturers. In fact, the three-day "Qingming" Little Golden Week will enable manufacturers in the "51" before the welcome arrival of a new sales peak, which
Air conditioning
A home appliance category in the performance of all the most prominent products. According to rough statistics, "Qingming" Little Golden Week, stores selling household appliances is the usual weekend 2? 3 times.

Consumer: Shopping no other "51"

It is understood that the majority of consumers shopping on the experience of the past golden week love and hate, both are attracted by discount firms, but also hate crowded people get together and spending, if the purchase of air conditioning, and may not appear immediately arrangements for home installation situation. And small Golden Week seems to solve this problem. "Qingming" Little Golden Week, the reporter visited the home appliance stores found that the crowd went shopping over the weekend clearly than usual, but not before the Golden Week of congestion and disorder. The people Ms. Zhang said, leave three days, unable to walk far to travel home have to stay further apart, simply to rest at home, sometimes with family members to store Guangyi Xia. Press the air conditioning in the most popular area noted that some major brands come up with a new model as a special machine into promotion, most of the air-conditioning products are not raised but back is a result of the implementation of special machines and other activities, the price a small range down. Great efforts of promotions to attract the attention of many consumers, the public Zhang told reporters, just bought a house, had intended to "51" re-purchase of air conditioning, but now the weather has begun to heat up, just have holidays, manufacturers are to do activities, put the living room and the room had air conditioning off one roof. It is understood that like to catch this year
Olympics
Significant increase in the number of marriages, and wedding-related demand for consumer purchase doubled, "Ching Ming" appearance of a small golden week, making the April consumer demand focused on the outbreak.

Manufacturers: short holiday sales up 2-3 times

Reporter learned that most of the new appliance manufacturers have welcomed the golden week system, agreed that the cancellation of "51" holiday on the impact of household appliance industry is "more good than harm." According to industry sources, a large golden week Despite the reduction, the increase of small golden week in fact increased the opportunities for the manufacturers, vendors node metastasis according to various themes to launch more targeted promotions, the total annual appliance sales will definitely increase. Proved, "Ching Ming" Little Golden Week efficient decomposition of the "51" huge passenger flow, to avoid congestion in the past focused on store sales result, the phenomenon of product out to consumers to purchase holiday calm
Electrical
. It is understood that in previous years to "51" seven-day big promotion, manufacturers often begin stocking more than one month in advance, use a large number of human and financial resources
Service
Matching is difficult to match, can not guarantee timely delivery to consumers. Holiday decomposition can guarantee the orderly promotion will also be none other activities become more frequent and convenient to buy cheap consumer appliances.

But also the industry that, "Ching Ming" Little Golden Week sales although far more than normal weekend, but only equivalent in previous years, "51", "11" in half. "Qingming" Little Golden Week is only 4 months late, said consumer demand for early release, not "51" impact. "51" is still the demand of traditional home appliances, has long formed habits not easily changed.




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