Customer Articles from GINASRECIPES.COM Free Article Directory

Search our Site:

A customer, also client, buyer or purchaser is the buyer or user of the paid products of an individual or organization, mostly called the supplier or seller. This is typically through purchasing or renting goods or services.

The word derives from "custom," meaning "habit"; a customer was someone who frequented a particular shop, who made it a habit to purchase goods of the sort the shop sold there rather than elsewhere, and with whom the shopkeeper had to maintain a relationship to keep his or her "custom," meaning expected purchases in the future. The word did not refer to those who purchased things at a fair or bazaar, or from a street vendor.^{[citation needed]}

In commercial, market driven or oriented organizations, the customer is increasingly seen as the 'raison d'être' of the supplier. This view only gained general adherence in USA from the 1950s,^{[citation needed]} among others through the work of Philip Kotler. In the Toyota Production System it has been pushed to the forefront of all deliberations, in connection with added value.^{[citation needed]}

In Europe the position of the customer has been recognized somewhat later, mainly due to the after effects of the Second World War and the necessary reconstruction.^{[citation needed]}

Customer Subcategories Customer Articles 5 Marketplace Implementation Lessons from a Corporate Strategy Execution Consultant with 25+ Years by Scott Glatstein Dec 31, 2008 The best-laid strategic plans often go awry once exposed to the light of day and the rudeness and ruthlessness of reality. Former President Lyndon Johnson understood that. He often told a story of a man who had applied for a job as a flagm... Low Barriers To Switching? Paid Search Marketing Can Help You Find New Customers. by Adam Henige Nov 06, 2008 Sometimes when I've hit the wall in looking for topics I like to drag out some old books and notes from business school and give myself a little refresher and see what it sparks up. As it were, I stumbled across some old notes from a strategy course... 3 Healthy Gift Baskets to Consider For Friends, Family and Customers by Brian Connors Jan 24, 2008 Ever heard that the #1 wealth is health? Think about it. What good would it be for someone who has got the big bucks yet not the energy or stamina to enjoy it? That’s why it makes sense to consider Healthy Gift Baskets with your gift-giving actions. ... Online Organic Food Stores That Deliver Quality Organic Food To Customers by Muna wa Wanjiru Sep 05, 2007 Although not as proliferate as some people might wish, organic foods are more readily available in more places than they used to be. Apart from the physical brick and mortar stores that you can go to, to shop for organic food, you will a... Jonathan Tisch Talks About Delivering Exceptional Customer Experiences by Peter George Jul 25, 2007 Recently, I had the opportunity to interview Jonathan Tisch, CEO of Loews Hotels and author of "Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience." Published earlier this year, his book has been named as a finalist for the ... Reinvigorate What? Brand Health Maintenance by Lainie Liberti Jul 19, 2007 A brand is a singular understanding of an organization, product or service. This includes everything from key identity traits, core values, position in the marketplace and purpose for existence. The driving force behind a healthy customer relations... The $50,000 marketing trick of the Pros by Unity Unity Jul 17, 2007 This simple trick takes just a few minutes to do, but gives you an instant swag of FREE marketing promotional material worth about $50,000 written by expensive, leading marketing gurus... If you had to pay them it would cost about $50,0... Is Your Customer ,Your Best Friend by Andrew Dillon Apr 29, 2007 The subject we are going to discuss today is very important. I know your are probably sick of hearing about the service you should provide your customer. I know it is something everyone is always talking about but despite that some people still ar... Dodge Introduces Web Chat To Win Customers by Joe Thompson Mar 06, 2007 Dodge intends to light the wick of shoppers buying intuition by creating a link on its website that takes visitors to a live chat page where they can speak to customer service representatives. The live chat feature of the Dodge w... Life Fitness Treadmills: A Customer's Delight by kanishk manchanda Dec 16, 2006 Every day I receive hundreds of emails, faxes and phone calls enquiring about the best treadmill picks. Many of these people want to know about the preferred treadmill models and brands. Well, before buying a treadmill it is best to go through expert...