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A corporate image refers to how a corporation is perceived. It is a generally accepted image of what a company "stands for". The creation of a corporate image is an exercise in perception management. It is created primarily by marketing experts who use public relations and other forms of promotion to suggest a mental picture to the public. Typically, a corporate image is designed to be appealing to the public, so that the company can spark an interest among consumers, create share of mind, generate brand equity, and thus facilitate product sales. A corporation's image is not solely created by the company Other contributors to a company's image could include news media, journalists, labor unions, environmental organizations, and other NGOs. Corporations are not the only form of organization that create these types of images. Governments, charitable organizations, criminal organizations, religious organizations, political organizations, and educational organizations all tend to have a unique image, an image that is partially deliberate and partially accidental, partially self-created and partially exogenous.
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Corporate Image Articles
Watch This Space-Your Corporate Image May Depend On It !!!
by Sarvadarshi Rajgrihar
Aug 02, 2006
Why Companies Need To Keep A Watchful Eye On Their Own Websites Imagine your official spokesperson appearing on national television, all bleary-eyed, unshaven and dishevelled. Or worse still, your Marketing VP arriving for a presentation to a key cl...
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