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 Because of its clarity, baijiu can appear similar to several other liquors, but generally has a significantly higher ABV than, for example, vodka (35-50%), Japanese shochu (25%), or Korean soju (20-45%), and its flavour is distinctive and unique. Chinese traditionally serve baijiu either warm or at room temperature in a small ceramic bottle. They then pour the baijiu into small cups. Baijiu may be purchased as a set of items consisting of bottles of baijiu, a small heater, and four to six small cups. The serving method and containers are similar to those which are used to serve sake and soju, although as a drink baijiu differs significantly from the latter two beverages. Baijiu is generally sold in glass or ceramic bottles and consumed in shot glasses much like vodka. It is traditional to consume baijiu together with food rather than drinking it on its own, though the latter is not uncommon. In 2007, there was a report in Time magazine that mentioned integrating baijiu into cocktails.[1]
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